Concepedia

Promotion Implementation

Promotion Implementation is a strategic operational framework within store operations management that specifies the systematic execution and coordination of promotional activities to achieve intended sales and customer engagement outcomes.

45

Publications

2.1K

Citations

119

Authors

63

Institutions

Publications per year

2017–2026

8

Parents

Publications

45

How Promotions Work

Robert C. Blattberg, Richard A. Briesch, Edward J. Fox · Marketing Science · 1995 · 647 citations

, , +14

Management Promotions: Individual and Organizational Factors Influencing the Decision Process

Stephen A. Stumpf, Manuel London · Academy of Management Review · 1981 · 111 citations

, , +17

Managing Promotion Program Participation within Manufacturer-Retailer Relationships

John P. Murry, Jan B. Heide · Journal of Marketing · 1998 · 93 citations

, , +14

PromoCast™: A New Forecasting Method for Promotion Planning

Lee G. Cooper, Penny Baron, Wayne Levy et al. · Marketing Science · 1999 · 93 citations · Full text

, , +17

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora · Journal of Marketing · 2010 · 90 citations

, , +17

1–5 of 45

Authors

119

  1. SA
    Stephen A. Stumpf

    New York University, United States

    2 publications · 141 citations

    2

    h-index

  2. ML
    Manuel London

    Stony Brook University, United States

    2 publications · 141 citations

    2

    h-index

  3. JP
    John P. Murry

    University of Wisconsin–Madison, United States

    1 publications · 93 citations

    1

    h-index

  4. LT
    Lance Thornswood

    New York University, United States

    1 publications · 22 citations

    1

    h-index

  5. YS
    Y Sutomo

    Universitas Patria Artha, Indonesia

    1 publications · 11 citations

    1

    h-index

1–5 of 119

Institutions

63

  1. New York University

    New York, United States

    3 h-index

    3 publications

    780 citations

  2. Texas A&M University

    College Station, United States

    3 h-index

    3 publications

    130 citations

  3. University of Alberta

    Edmonton, Canada

    1 h-index

    2 publications

    34 citations

  4. Wuhan University of Technology

    Wuhan, China

    1 h-index

    1 publications

    31 citations

  5. Institute for Sports Medicine

    Frankfurt am Main, Germany

    1 h-index

    1 publications

    28 citations

  6. Foundation for Medical Research

    Mumbai, India

    1 h-index

    1 publications

    17 citations

  7. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    1 publications

    12 citations

  8. Cleveland Clinic

    Cleveland, United States

    1 h-index

    4 publications

    48 citations

1–8 of 63

Venues

  1. Journal of Marketing

    JM · 4 publications · 205 citations

    4

    h-index

  2. Marketing Science

    2 publications · 740 citations

    2

    h-index

  3. Health Promotion International

    2 publications · 53 citations

    2

    h-index

  4. Academy of Management Review

    AMR · 2 publications · 141 citations

    2

    h-index

  5. Asia Pacific Business Review

    1 publications · 14 citations

    1

    h-index

1–5