Concepedia

Wayne Levy

WL

Statistics

Publications

1

Citations

93

H-Index

1

Active since

1999

Affiliations

University of California, Los Angeles(Current)

Wayne Levy is an author at University of California, Los Angeles specializing in retail promotion, in-store promotion planning, and retail marketing.

Publications per year

1999–1999

1

Publications

1

PromoCast™: A New Forecasting Method for Promotion Planning

Lee G. Cooper, Penny Baron, Wayne Levy et al. · Marketing Science · 1999 · 93 citations · Full text

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