Product Concept Testing is a systematic evaluative method within the domain of new product development that assesses the perceived value, feasibility, and market potential of a proposed product concept by gathering and analyzing qualitative and quantitative feedback from target users or stakeholders prior to full-scale development.
60
Publications
4.3K
Citations
123
Authors
57
Institutions
Publications per year
2017–2026
6
Parents
Publications
60
Managing What Consumers Learn from Experience
Stephen J. Hoch, John Deighton · Journal of Marketing · 1989 · 1K citations
Managing What Consumers Learn from Experience
Stephen J. Hoch, John Deighton · Journal of Marketing · 1989 · 357 citations
1–5 of 60
Authors
123
- ED
3
h-index
- KG
2
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- KA
2
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- SS
2
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- LP
2
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1–5 of 123
Institutions
57
University of Brighton
Brighton, United Kingdom
2 h-index
2 publications
88 citations
Clemson University
Clemson, United States
2 h-index
2 publications
129 citations
University of Alberta
Edmonton, Canada
2 h-index
2 publications
52 citations
University of Manitoba
Winnipeg, Canada
2 h-index
3 publications
695 citations
University of Pennsylvania
Philadelphia, United States
2 h-index
3 publications
64 citations
Decision Research
Eugene, United States
2 h-index
4 publications
2.8K citations
Rutgers Sexual and Reproductive Health and Rights
Utrecht, Netherlands
2 h-index
2 publications
37 citations
Decision Sciences (United States)
Fort Walton Beach, United States
2 h-index
4 publications
2.8K citations
1–8 of 57
Venues
- Journal of Product Innovation Management
18 publications · 1.1K citations
15
h-index
- Journal of Marketing
JM · 3 publications · 1.4K citations
3
h-index
- Cornell Hotel and Restaurant Administration Quarterly
CQ · 2 publications · 88 citations
2
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- Journal of Computing and Information Science in Engineering
JCISE · 2 publications · 25 citations
2
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- Journal of Marketing Research
2 publications · 630 citations
2
h-index
1–5