Concepedia

Private Label Packaging Effects

Private Label Packaging Effects is a research construct that captures the influence of packaging design, branding, and visual cues on consumer perceptions, purchase intentions, and market performance of private label products relative to national brands.

12

Publications

834

Citations

29

Authors

17

Institutions

Publications per year

2017–2026

4

Parents

Publications

12

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts · Journal of Marketing Research · 2010 · 319 citations

, , +17

Shelf space management of private labels: a case study in Spanish retailing

Ángel Fernández Nogales, Mónica Gómez Suárez · Journal of Retailing and Consumer Services · 2004 · 92 citations

, , +15

Assessing the vulnerability of private label brands

Diane Halstead, Cheryl Ward · Journal of Product & Brand Management · 1995 · 70 citations

, , +17

Effects of Private and Public Label Packaging on Consumer Purchase Patterns

Rupert Andrew Hurley, Andrew D. Ouzts, Joanna Fischer et al. · Packaging Technology and Science · 2013 · 65 citations

, , +17

Private labels: psychological versioning of typical consumer products

David Soberman, Philip M. Parker · International Journal of Industrial Organization · 2004 · 63 citations

, , +16

1–5 of 12

Authors

29

  1. KK
    Katie Kelting

    Saint Louis University, United States

    2 publications · 56 citations

    2

    h-index

  2. IG
    Inge Geyskens

    Tilburg University, Netherlands

    2 publications · 368 citations

    2

    h-index

  3. AD
    Andrew D. Ouzts

    Clemson University, United States

    1 publications · 65 citations

    1

    h-index

  4. DS
    David Soberman

    INSEAD, France

    1 publications · 63 citations

    1

    h-index

  5. CW
    Cheryl Ward

    Middle Tennessee State University, United States

    1 publications · 70 citations

    1

    h-index

1–5 of 29

Institutions

17

  1. Saint Louis University

    St Louis, United States

    2 h-index

    2 publications

    56 citations

  2. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    5 publications

    785 citations

  3. Universidad de Salamanca

    Salamanca, Spain

    1 h-index

    3 publications

    36 citations

  4. Middle Tennessee State University

    Murfreesboro, United States

    1 h-index

    1 publications

    70 citations

  5. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    1 publications

    319 citations

  6. KU Leuven

    Leuven, Belgium

    1 h-index

    2 publications

    98 citations

  7. Colorado State University

    Fort Collins, United States

    1 h-index

    1 publications

    15 citations

  8. University of Lisbon

    Lisbon, Portugal

    1 h-index

    1 publications

    47 citations

1–8 of 17

Venues

  1. Journal of Product & Brand Management

    3 publications · 129 citations

    3

    h-index

  2. Journal of Retailing and Consumer Services

    2 publications · 123 citations

    2

    h-index

  3. 1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 15 citations

    1

    h-index

  5. 1

    h-index

1–5