International Journal of Industrial Organization · 2004 · 63 citations · 13 references
BusinessMarketingPsychologyBehavioral EconomicsConsumer BehaviorPrivate Label ManagementConsumer TheoryPrivate Label BuyingPrivate Label MarketingPrivate Label PricingPrivate Label StrategyProduct LabelingPrivate Label Brand PersonalityPrivate Label Consumer BehaviorPrivate Label Consumer PerceptionPrivate Label Consumer Purchase IntentionPrivate Label ConsumptionPrivate Label Packaging EffectsVersioning
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Monopolistic Competition with Outside Goods
Steven C. Salop · The Bell Journal of Economics · 1979 · 3K citations
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Eric Maskin, John G. Riley · The RAND Journal of Economics · 1984 · 1.2K citations
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Hal R. Varian, Carl Shapiro · Harvard business review · 1998 · 277 citations