Rupert Andrew Hurley

Effects of Private and Public Label Packaging on Consumer Purchase Patterns

Rupert Andrew Hurley, Andrew D. Ouzts, Joanna Fischer et al. · Packaging Technology and Science · 2013 · 65 citations

Business, Marketing, Marketing Management +17

The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging

Rupert Andrew Hurley, Josh Galvarino, Emily Thackston et al. · Packaging Technology and Science · 2012 · 29 citations · Full text

Business, Marketing, Marketing Management +17

The Effect of Full Body Versus Partial Body Graphic Labelling on Beverage Packaging

Toni Gomes, Rupert Andrew Hurley, Andrew T. Duchowski et al. · Packaging Technology and Science · 2014 · 16 citations

Business, Marketing, Psychology +14

Measuring Physiological Arousal Towards Packaging: Tracking Electrodermal Activity Within the Consumer Shopping Environment

Rupert Andrew Hurley, Dan E Hutcherson, Charles Tonkin et al. · RIT Scholar Works (Rochester Institute of Technology) · 2015 · 14 citations · Full text

Business, Marketing, Psychology +16

Color harmonies in packaging

Rupert Andrew Hurley, Rachel Randall, Liam O'Hara et al. · Color Research & Application · 2016 · 10 citations

Arts, Design, Psychology +17