Concepedia

Andrew D. Ouzts

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Publications

6

Citations

172

H-Index

6

Active since

2011

Affiliations

Clemson University(Current)

Andrew D. Ouzts is an author at Clemson University specializing in consumer behavior, marketing, and retail consumer behavior.

Publications per year

2011–2014

6

Publications

6

Effects of Private and Public Label Packaging on Consumer Purchase Patterns

Rupert Andrew Hurley, Andrew D. Ouzts, Joanna Fischer et al. · Packaging Technology and Science · 2013 · 65 citations

Business, Marketing, Marketing Management +17

Eye tracking within the packaging design workflow

Chip Tonkin, Andrew D. Ouzts, Andrew T. Duchowski · 2011 · 35 citations

Medicine, Design, Marketing +17

The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging

Rupert Andrew Hurley, Josh Galvarino, Emily Thackston et al. · Packaging Technology and Science · 2012 · 29 citations · Full text

Business, Marketing, Marketing Management +17

The Effect of Full Body Versus Partial Body Graphic Labelling on Beverage Packaging

Toni Gomes, Rupert Andrew Hurley, Andrew T. Duchowski et al. · Packaging Technology and Science · 2014 · 16 citations

Business, Marketing, Psychology +14

Comparison of eye movement metrics recorded at different sampling rates

Andrew D. Ouzts, Andrew T. Duchowski · 2012 · 15 citations

Medicine, Computer Science, Vision Science +13

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