Concepedia

Premium Branding

Premium Branding is a branding strategy that belongs to the class of market positioning approaches, distinguished by its emphasis on conveying superior quality, exclusivity, and higher value perception through elevated price points, distinctive design, and enhanced consumer experience within the domains of agricultural products and fashion.

15

Publications

399

Citations

39

Authors

27

Institutions

Publications per year

2017–2026

5

Parents

Publications

15

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

Kristopher Keller, Marnik G. Dekimpe, Inge Geyskens · Journal of Marketing · 2016 · 66 citations · Full text

, , +17

Distribution strategies for volume and premium brands in highly competitive consumer markets

Anders Parment · Journal of Retailing and Consumer Services · 2007 · 51 citations

, , +16

Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market

Gaby Odekerken‐Schröder, Thorsten Hennig‐Thurau, Anne Berit Knaevelsrud · Journal of Retailing · 2010 · 38 citations

, , +17

Luxury after the crisis: Pro logo or no logo?

Jean‐Noël Kapferer · HAL (Le Centre pour la Communication Scientifique Directe) · 2010 · 35 citations

, , +15

Consumer Behaviour towards Own Label: monitoring the Greek experience

Christina Boutsouki, Yorgos Zotos · AgEcon Search (University of Minnesota, USA) · 2009 · 31 citations · Full text

, , +16

1–5 of 15

Authors

39

  1. CS
    Cecília Souto Maior

    Universidade Federal do Paraná, Brazil

    1 publications · 18 citations

    1

    h-index

  2. TH
    Thorsten Hennig‐Thurau

    University of Münster, Germany

    1 publications · 38 citations

    1

    h-index

  3. SD
    Sanil D. Singh

    University of KwaZulu-Natal, South Africa

    1 publications · 12 citations

    1

    h-index

  4. JK
    Jean‐Noël Kapferer

    HEC Paris, France

    1 publications · 35 citations

    1

    h-index

  5. GO
    Gaby Odekerken‐Schröder

    Maastricht University, Netherlands

    1 publications · 38 citations

    1

    h-index

1–5 of 39

Institutions

27

  1. Cancer Council Victoria

    Melbourne, Australia

    1 h-index

    3 publications

    39 citations

  2. University of Lübeck

    Lübeck, Germany

    1 h-index

    1 publications

    10 citations

  3. Bauhaus-Universität Weimar

    Weimar, Germany

    1 h-index

    1 publications

    38 citations

  4. KU Leuven

    Leuven, Belgium

    1 h-index

    1 publications

    66 citations

  5. Linköping University

    Linköping, Sweden

    1 h-index

    1 publications

    51 citations

  6. HEC Paris

    Jouy-en-Josas, France

    1 h-index

    1 publications

    35 citations

  7. University of KwaZulu-Natal

    Durban, South Africa

    1 h-index

    3 publications

    36 citations

  8. Maastricht School of Management

    Maastricht, The Netherlands

    1 h-index

    1 publications

    38 citations

1–8 of 27

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 51 citations

    1

    h-index

  2. BMC Public Health

    1 publications · 13 citations

    1

    h-index

  3. Journal of the South African Veterinary Association

    JSAVA · 1 publications · 12 citations

    1

    h-index

  4. Journal of Retailing

    1 publications · 38 citations

    1

    h-index

  5. International Journal of Technology Marketing

    1 publications · 10 citations

    1

    h-index

1–5