Journal of Retailing and Consumer Services · 2007 · 51 citations · 53 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand EquityChannel PricingDistribution Channel ManagementDistribution ChannelsDistribution StrategyRetail Channel ManagementDistribution DifferentiationDistribution ExpansionDistribution PoliciesPremium Brand StrategyPremium BrandingPremium Store FormatsRetail Distribution Planning
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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