Statistics
Publications
6
Citations
230
H-Index
6
Active since
2016
Kristopher Keller is an author at University of North Carolina at Chapel Hill specializing in marketing management, marketing, and brand management.
Publications per year
2016–2023
6
6
How to brand your private labels
Inge Geyskens, Kristopher Keller, Marnik G. Dekimpe et al. · Business Horizons · 2018 · 44 citations
Kristopher Keller, Marnik G. Dekimpe, Inge Geyskens · Journal of Retailing · 2022 · 32 citations · Full text
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