Jonne Guyt

From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling

Ana M. Aranda, Kathrin Sele, Helen Etchanchu et al. · European Management Review · 2021 · 79 citations · Full text

Social Sciences, Communication, Communication Research Methods +8

Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance

Jonne Guyt, Els Gijsbrechts · Journal of Marketing Research · 2014 · 27 citations

Management, Marketing, Marketing Management +17

Unlocking the Potential of Web Data for Retailing Research

Jonne Guyt, Hannes Datta, Johannes Boegershausen · Journal of Retailing · 2024 · 23 citations · Full text

Business, Information Technology, Retail Management +9

A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category

Kristopher Keller, Jonne Guyt · Journal of Marketing · 2023 · 21 citations · Full text

Business, Marketing, Marketing Management +17

Soda Taxes and Marketing Conduct

Kristopher Keller, Jonne Guyt, Rajdeep Grewal · Journal of Marketing Research · 2023 · 20 citations · Full text

Business, Marketing, Marketing Management +15