Concepedia

Johannes Boegershausen

JB

7

Publications

505

Citations

7

H-Index

2015

Active since

Affiliations

University of British Columbia(Current)

Erasmus University Rotterdam

Tilburg University

Open University of the Netherlands

Maastricht University

Johannes Boegershausen is an author at University of British Columbia specializing in management, digital marketing, and interactive marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingSociologyAutomationJournalism

Publications per year

2015–2025

7

Publications

7

Understanding and Improving Consumer Reactions to Service Bots

Noah Castelo, Johannes Boegershausen, Christian Hildebrand et al. · Journal of Consumer Research · 2023 · 141 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +18

Fields of Gold: Scraping Web Data for Marketing Insights

Johannes Boegershausen, Hannes Datta, Abhishek Borah et al. · Journal of Marketing · 2022 · 112 citations · Full text

Marketing Analytics, Data Science, Digital Marketing +13

The Social Dimension of Service Interactions

Alexander P. Henkel, Johannes Boegershausen, Anat Rafaeli et al. · Journal of Service Research · 2017 · 107 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +21

Johannes Boegershausen, Karl Aquino, Americus Reed · Current Opinion in Psychology · 2015 · 74 citations

Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human

Alexander P. Henkel, Johannes Boegershausen, JoAndrea Hoegg et al. · Journal of Consumer Psychology · 2018 · 39 citations · Full text

Rows per page

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