Concepedia

Post-purchase Dissonance

Post-Purchase Dissonance is a psychological state of cognitive discomfort arising after an impulsive purchase, distinguished by the consumer’s internal conflict between the decision to buy and subsequent doubts about its appropriateness, value, or alignment with personal goals.

58

Publications

2.9K

Citations

122

Authors

85

Institutions

Publications per year

2017–2026

21

Variants

Buyer's Remorse

Parents

Publications

58

Cognitive dissonance after purchase: A multidimensional scale

Jill Sweeney, Douglas Hausknecht, Geoffrey N. Soutar · Psychology and Marketing · 2000 · 326 citations

, , +13

Experience and attitude towards luxury brands consumption in an emerging market

Deepika Jhamb, Arun Aggarwal, Amit Mittal et al. · European Business Review · 2020 · 198 citations

, , +17

Using augmented reality to reduce cognitive dissonance and increase purchase intention

Sergio Barta, Raquel Gurrea, Carlos Flavián · Computers in Human Behavior · 2022 · 169 citations · Full text

, , +15

The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions

Sarah Tanford, Rhonda J. V. Montgomery · Journal of Travel Research · 2014 · 168 citations

, , +16

The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process

Heesup Han, Kisang Ryu · International Journal of Hospitality Management · 2011 · 162 citations

, , +14

1–5 of 58

Authors

122

  1. DH
    Douglas Hausknecht

    University of Akron, United States

    3 publications · 424 citations

    3

    h-index

  2. GN
    Geoffrey N. Soutar

    The University of Western Australia, Australia

    3 publications · 424 citations

    3

    h-index

  3. JS
    Jill Sweeney

    The University of Western Australia, Australia

    3 publications · 424 citations

    3

    h-index

  4. TL
    Tze‐Hsien Liao

    Tatung University, Taiwan

    3 publications · 96 citations

    3

    h-index

  5. ME
    Marvin E. Goldberg

    Pennsylvania State University, United States

    2 publications · 189 citations

    2

    h-index

1–5 of 122

Institutions

85

  1. University of Akron

    Akron, United States

    2 h-index

    2 publications

    367 citations

  2. The University of Western Australia

    Perth, Australia

    2 h-index

    2 publications

    367 citations

  3. University of Wisconsin–Madison

    Madison, United States

    2 h-index

    2 publications

    106 citations

  4. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    67 citations

  5. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    67 citations

  6. Tatung University

    Taipei, Taiwan

    2 h-index

    2 publications

    61 citations

  7. Cochin University of Science and Technology

    Ernakulam, India

    2 h-index

    2 publications

    53 citations

  8. Chitkara University

    Chandigarh, India

    1 h-index

    1 publications

    198 citations

1–8 of 85

Venues

  1. Journal of Marketing

    JM · 5 publications · 190 citations

    5

    h-index

  2. Journal of Marketing Research

    4 publications · 246 citations

    4

    h-index

  3. Psychology and Marketing

    3 publications · 383 citations

    3

    h-index

  4. 2

    h-index

  5. SSRN Electronic Journal

    Repository · 2 publications · 58 citations

    2

    h-index

1–5