Concepedia

Perceived Differentiation

Perceived Differentiation is a form of product differentiation in which the distinctiveness of a product or service derives from consumers' subjective beliefs and impressions about its attributes or benefits, rather than from objectively measurable differences.

27

Publications

2K

Citations

58

Authors

30

Institutions

Publications per year

2017–2026

8

Parents

Publications

27

Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity

T. Bettina Cornwell, Donald P. Roy, Edward A. Steinard · Journal of Advertising · 2001 · 391 citations

, , +16

Social Identity, Distinctiveness, and In-Group Homogeneity

Marilynn B. Brewer · Social Cognition · 1993 · 371 citations

, , +17

Brand trust and brand loyalty in mall shoppers

Sunil Atulkar · Marketing Intelligence & Planning · 2020 · 258 citations

, , +13

Repercussions of consumer confusion for late introduced differentiated products

George Chryssochoidis · European Journal of Marketing · 2000 · 135 citations

, , +15

Evidence concerning the Importance of Perceived Brand Differentiation

Jenni Romaniuk, Byron Sharp, A. S. C. Ehrenberg · Australasian Marketing Journal (AMJ) · 2007 · 105 citations

, , +12

1–5 of 27

Authors

58

  1. KS
    Kristin Stevik

    University of Oslo, Norway

    2 publications · 146 citations

    2

    h-index

  2. DP
    Donald P. Roy

    Middle Tennessee State University, United States

    1 publications · 391 citations

    1

    h-index

  3. RS
    Ricardo Sellers Rubio

    University of Alicante, Spain

    1 publications · 16 citations

    1

    h-index

  4. JA
    Joel Anderson

    Australian Catholic University, Australia

    1 publications · 24 citations

    1

    h-index

  5. MD
    Michael D. Johnson

    University of Michigan, United States

    1 publications · 63 citations

    1

    h-index

1–5 of 58

Institutions

30

  1. The University of Melbourne

    Melbourne, Australia

    1 h-index

    1 publications

    45 citations

  2. Department of Health Services

    Berkeley, United States

    1 h-index

    1 publications

    32 citations

  3. Leuphana University of Lüneburg

    Lüneburg, Germany

    1 h-index

    3 publications

    72 citations

  4. ESCP Business School

    Paris, France

    1 h-index

    2 publications

    52 citations

  5. ESSCA School of Management

    Angers, France

    1 h-index

    1 publications

    26 citations

  6. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    371 citations

  7. Cardiff University

    Cardiff, United Kingdom

    1 h-index

    1 publications

    135 citations

  8. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    1 publications

    19 citations

1–8 of 30

Venues

  1. Southern Economic Journal

    2 publications · 146 citations

    2

    h-index

  2. Journal of Advertising

    2 publications · 443 citations

    2

    h-index

  3. Journal of Marketing for HIGHER EDUCATION

    2 publications · 43 citations

    2

    h-index

  4. Journal of Marketing Management

    MM · 1 publications · 26 citations

    1

    h-index

  5. California Management Review

    CMR · 1 publications · 11 citations

    1

    h-index

1–5