Concepedia

Concept

product differentiation

Parents

187

Publications

16.7K

Citations

319

Authors

187

Institutions

About

Product differentiation is a strategic marketing and economic concept examining how firms distinguish their offerings from competitors in ways that are valued by customers, creating a perception of uniqueness. This concept investigates the strategies and outcomes associated with making a product or service stand out, either through tangible attributes, intangible benefits, branding, or positioning. Key characteristics include the focus on perceived differences rather than solely objective ones, the role of information asymmetry, and its function as a non-price competitive strategy. Its significance lies in its impact on market structure, firm profitability, consumer choice, and overall industry dynamics by influencing pricing power and reducing direct substitutability.

Top Authors

Rankings shown are based on concept H-Index.

AN

University of Massachusetts Amherst

JD

University of Geneva

JS

Macquarie University

SR

International Food Policy Research Institute

JE

Columbia University

Top Institutions

Rankings shown are based on concept H-Index.

University of Massachusetts Amherst

Amherst Center, United States

University of California, Berkeley

Berkeley, United States

Universidade do Porto

Porto, Portugal

Princeton University

Princeton, United States

University of Bologna

Bologna, Italy