Concepedia

Edward A. Steinard

EA

1

Publications

388

Citations

1

H-Index

2001

Active since

Edward A. Steinard is an author specializing in business, advertising, and brand strategy.

Top concepts

Publications per year

2001–2001

1

Publications

1

Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity

T. Bettina Cornwell, Donald P. Roy, Edward A. Steinard · Journal of Advertising · 2001 · 388 citations

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