Concepedia

Kristin Stevik

KS

Statistics

Publications

2

Citations

145

H-Index

2

Active since

1998

Affiliations

University of Oslo(Current)

Kristin Stevik is an author at University of Oslo specializing in interactive marketing, business, and marketing communication.

Top concepts

BusinessEconomicsMarketingManagementAdvertisingCommunicationConsumer ResearchInteractive MarketingMarketing CommunicationPersuasion

Publications per year

1998–1998

2

Publications

2

Persuasive Advertising and Product Differentiation

Nils‐Henrik M. von der Fehr, Kristin Stevik · Southern Economic Journal · 1998 · 79 citations

Consumer Uncertainty, Behavioral Decision Making, Simple Framework +19

Persuasive Advertising and Product Differentiation

Nils-Henrik M. von der Fehr, Kristin Stevik · Southern Economic Journal · 1998 · 66 citations

Economics, Persuasive Advertising, Advertising +11

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