Concepedia

Low-involvement Purchasing

Low-Involvement Purchasing is a consumer decision-making process characterized by minimal cognitive effort, limited information search, and low emotional engagement, typically associated with routine or low-cost purchases where perceived risks and personal relevance are negligible.

123

Publications

10.3K

Citations

272

Authors

167

Institutions

Publications per year

2017–2026

35

Variants

Low-involvement Buying

Parents

Publications

123

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2.1K citations

, , +12

Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

Lucy Atkinson, Sonny Rosenthal · Journal of Advertising · 2014 · 578 citations · Full text

, , +17

Packaging and purchase decisions

Pinya Silayoi, Mark Speece · British Food Journal · 2004 · 558 citations

, , +15

The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads

Deborah J. MacInnis, C. Whan Park · Journal of Consumer Research · 1991 · 467 citations

, , +15

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

Michael Rothschild, William C. Gaidis · Journal of Marketing · 1981 · 339 citations

, , +13

1–5 of 123

Authors

272

  1. JB
    Johan Bruwer

    University of South Australia, Australia

    3 publications · 126 citations

    3

    h-index

  2. IM
    Ivonne M. Torres

    New Mexico State University, United States

    2 publications · 51 citations

    2

    h-index

  3. CG
    Claire Gélinas‐Chebat

    Université du Québec à Montréal, Canada

    2 publications · 111 citations

    2

    h-index

  4. WC
    William C. Gaidis

    Marquette University, United States

    2 publications · 522 citations

    2

    h-index

  5. IP
    Ian Phau

    Curtin University, Australia

    2 publications · 145 citations

    2

    h-index

1–5 of 272

Institutions

167

  1. University of South Australia

    Adelaide, Australia

    5 h-index

    8 publications

    1K citations

  2. The University of Adelaide

    Adelaide, Australia

    3 h-index

    6 publications

    981 citations

  3. Stellenbosch University

    Stellenbosch, South Africa

    2 h-index

    3 publications

    110 citations

  4. Victoria University

    Melbourne, Australia

    2 h-index

    2 publications

    122 citations

  5. Cleveland State University

    Cleveland, United States

    2 h-index

    2 publications

    72 citations

  6. Kasetsart University

    Bangkok, Thailand

    2 h-index

    2 publications

    596 citations

  7. New Mexico State University

    Las Cruces, United States

    2 h-index

    3 publications

    65 citations

  8. Hôpital Rothschild

    Paris, France

    2 h-index

    2 publications

    522 citations

1–8 of 167

Venues

  1. International Journal of Wine Business Research

    IJWBR · 5 publications · 223 citations

    5

    h-index

  2. 4

    h-index

  3. Psychology and Marketing

    4 publications · 486 citations

    4

    h-index

  4. European Journal of Marketing

    EJM · 4 publications · 187 citations

    4

    h-index

  5. Journal of Consumer Marketing

    4 publications · 162 citations

    4

    h-index

1–5