Wilert Puriwat

Explaining an Adoption and Continuance Intention to Use Contactless Payment Technologies: During the COVID-19 Pandemic

Wilert Puriwat, Suchart Tripopsakul · Emerging Science Journal · 2021 · 102 citations · Full text

Business, Marketing, Behavior Change Theory +15

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

Wilert Puriwat, Danupol Hoonsopon · Journal of Manufacturing Technology Management · 2021 · 97 citations

Management, Innovation Management, Organizational Behavior +17

Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model

Wilert Puriwat, Suchart Tripopsakul · Sustainability · 2021 · 83 citations · Full text

Social Sciences, Entrepreneurship, Management Information Systems +16

From ESG to DESG: The Impact of DESG (Digital Environmental, Social, and Governance) on Customer Attitudes and Brand Equity

Wilert Puriwat, Suchart Tripopsakul · Sustainability · 2022 · 72 citations · Full text

Business, Marketing, Strategic Management +11

The Effect of Reference Groups on Purchase Intention: Evidence in Distinct Types of Shoppers and Product Involvement

Danupol Hoonsopon, Wilert Puriwat · Australasian Marketing Journal (AMJ) · 2016 · 64 citations

Business, Marketing, Marketing Management +12