William C. Gaidis - Concepedia

Author

William C. Gaidis

Marquette University

Also Known As

WILLIAM C. GAIDIS, William C. Gaidis, William Gaidis

Publications

897

Citations

H-Index

Concepts

All Affiliations

Marquette University Hôpital Rothschild Sorbonne Université Arizona State University University of Wisconsin–Madison

About

William C. Gaidis is an author at Marquette University specializing in management, marketing, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	661
2	Business	4	4	757
3	Education	2	2	64
4	Social Sciences	2	2	77
5	Behavioral Sciences	2	2	520

William C. Gaidis

Publications

868

Citations

H-Index

Page 1

	Year	Citations
Behavioral Learning Theory: Its Relevance to Marketing and Promotions Michael Rothschild, William C. Gaidis Journal of Marketing Customer SatisfactionPromotional StrategiesBehavioral SciencesBehavioral Learning TheoryInteractive Marketing	1981	337
A cross-cultural comparison of the ethics of business students Steven Lysonski, William C. Gaidis Journal of Business Ethics CultureBusinessApplied EthicCross-cultural ComparisonCross-cultural Ethics	1991	207
Behavioral Learning Theory: Its Relevance to Marketing and Promotions Michael Rothschild, William C. Gaidis Journal of Marketing Customer SatisfactionPromotional StrategiesBehavioral SciencesBehavioral Learning TheoryInteractive Marketing	1981	183
The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages Craig A. Kelley, William C. Gaidis, Peter H. Reingen Journal of Consumer Affairs Consumer ResearchConsumer AttitudeCognitionPsycholinguisticsProduct Warning Message	1989	51
Management of Experiential Learning Projects in Marketing Coursework William C. Gaidis, J. Craig Andrews Journal of Marketing Education Popular Instructional StrategyExperiential ProjectsExperiential MarketingManagementEducation	1990	34
An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework William C. Gaidis, J. Craig Andrews Journal of Marketing Education Sales EthicsExperiential MarketingBusiness PracticeManagementBusiness	1990	30
ELIMINATION AND CHOICE PHASES IN EVOKED SET FORMATION Naeim H. Abougomaah, John L. Schlacter, William C. Gaidis Journal of Consumer Marketing Behavioral Decision MakingEvoked SetConsumer StudyNeural RecodingConsumer Research	1987	26

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