Concepedia

William C. Gaidis

WC

7

Publications

868

Citations

7

H-Index

1981

Active since

Affiliations

Marquette University(Current)

Hôpital Rothschild

Sorbonne Université

Arizona State University

University of Wisconsin–Madison

William C. Gaidis is an author at Marquette University specializing in management, marketing, and interactive marketing.

Top concepts

Publications per year

1981–1991

7

Publications

7

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

Michael Rothschild, William C. Gaidis · Journal of Marketing · 1981 · 337 citations

, , +13

A cross-cultural comparison of the ethics of business students

Steven Lysonski, William C. Gaidis · Journal of Business Ethics · 1991 · 207 citations

, , +4

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

Michael Rothschild, William C. Gaidis · Journal of Marketing · 1981 · 183 citations

, , +13

The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages

Craig A. Kelley, William C. Gaidis, Peter H. Reingen · Journal of Consumer Affairs · 1989 · 51 citations

, , +27

Management of Experiential Learning Projects in Marketing Coursework

William C. Gaidis, J. Craig Andrews · Journal of Marketing Education · 1990 · 34 citations

, , +9

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