Concepedia

Inter-brand Competition

Inter-Brand Competition is a form of market rivalry among firms offering distinct branded products within the same product category, characterized by differentiation in quality, features, or branding rather than price alone.

36

Publications

2.1K

Citations

68

Authors

55

Institutions

Publications per year

2017–2026

8

Parents

Publications

36

Interbrand Choice, Strategy, and Bilateral Market Power

E. C. H. Veendorp, Michael E. Porter · Southern Economic Journal · 1978 · 236 citations

, , +14

Brand imitation and its effects on innovation, competition, and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky · Business Horizons · 1999 · 144 citations

, , +14

Limited Edition Products: When and When Not to Offer Them

Subramanian Balachander, Axel Stock · Marketing Science · 2008 · 141 citations · Full text

, , +17

A Model of Marketing Mix, Brand Switching, and Competition

Gregory S. Carpenter, Donald R. Lehmann · Journal of Marketing Research · 1985 · 135 citations

, , +14

Brand rivalry and community conflict

Michael T. Ewing, Peter Edward Wagstaff, Irene Powell · Journal of Business Research · 2011 · 131 citations

, , +14

1–5 of 36

Authors

68

  1. KS
    K. Sivakumar

    Lehigh University, United States

    3 publications · 48 citations

    3

    h-index

  2. DR
    Donald R. Lehmann

    Columbia University, United States

    2 publications · 199 citations

    2

    h-index

  3. RS
    Raj Sethuraman

    Southern Methodist University, United States

    2 publications · 129 citations

    2

    h-index

  4. GS
    Gregory S. Carpenter

    Kellogg's (Canada), Canada

    2 publications · 199 citations

    2

    h-index

  5. ME
    Michael E. Porter

    Harvard University, United States

    2 publications · 359 citations

    2

    h-index

1–5 of 68

Institutions

55

  1. University of Illinois Chicago

    Chicago, United States

    3 h-index

    3 publications

    48 citations

  2. London School of Economics and Political Science

    London, United Kingdom

    2 h-index

    2 publications

    39 citations

  3. Southern Methodist University

    Dallas, United States

    2 h-index

    2 publications

    129 citations

  4. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    71 citations

  5. Institut d'Économie Industrielle

    Toulouse, France

    1 h-index

    1 publications

    119 citations

  6. Manchester School of Architecture

    Manchester, United Kingdom

    1 h-index

    1 publications

    47 citations

  7. Canterbury Christ Church University

    Canterbury, United Kingdom

    1 h-index

    1 publications

    19 citations

  8. Universidad de Valladolid

    Valladolid, Spain

    1 h-index

    1 publications

    115 citations

1–8 of 55

Venues

  1. Journal of Business Research

    JBR · 3 publications · 211 citations

    3

    h-index

  2. Journal of Marketing Research

    3 publications · 322 citations

    3

    h-index

  3. European Journal of Operational Research

    3 publications · 152 citations

    3

    h-index

  4. Marketing Science

    2 publications · 257 citations

    2

    h-index

  5. 2

    h-index

1–5