Concepedia

Axel Stock

AS

5

Publications

537

Citations

5

H-Index

2005

Active since

Affiliations

University of Central Florida(Current)

Purdue University West Lafayette

College of Business Administration

University of South Carolina

Axel Stock is an author at University of Central Florida specializing in business, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsMarket DesignBusiness StrategyConsumer UncertaintyPricingSearch Costs

Publications per year

2005–2009

5

Publications

5

The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy

Axel Stock, Subramanian Balachander · Management Science · 2005 · 239 citations

Scarcity Strategies, Consumer Uncertainty, Game Theory +20

Limited Edition Products: When and When Not to Offer Them

Subramanian Balachander, Axel Stock · Marketing Science · 2008 · 137 citations

Electronic Marketplace, Economics, Le Product +13

An Empirical Analysis of Scarcity Strategies in the Automobile Industry

Subramanian Balachander, Yan Liu, Axel Stock · Management Science · 2009 · 83 citations

Scarcity Strategies, Consumer Uncertainty, Behavioral Decision Making +20

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Subramanian Balachander, Bikram Ghosh, Axel Stock · Marketing Science · 2009 · 46 citations

Bundling, Consumer Research, Market Design +17

Advertising Effectiveness, Digital Video Recorders, and Product Market Competition

Bikram Ghosh, Axel Stock · Marketing Science · 2009 · 32 citations

Consumer Uncertainty, Digital Marketing, Targeted Advertising +20

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