Concepedia

Ricky Wilke

RW

5

Publications

368

Citations

5

H-Index

1999

Active since

Affiliations

Copenhagen Business School(Current)

Ricky Wilke is an author at Copenhagen Business School specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementBusiness StrategyConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive Marketing

Publications per year

1999–2015

5

Publications

5

Brand imitation and its effects on innovation, competition, and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky · Business Horizons · 1999 · 144 citations

Marketing, Brand Equity, Management +7

Managing consumer complaints: differences and similarities among heterogeneous retailers

Torben Hansen, Ricky Wilke, Judith Lynne Zaichkowsky · International Journal of Retail & Distribution Management · 2010 · 87 citations

Customer Experience, Customer Satisfaction, Complaint Management +17

How Managers’ Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media

Pernille Rydén, Torsten Ringberg, Ricky Wilke · Journal of Interactive Marketing · 2015 · 68 citations · Full text

Levels of Analysis in Business-to-Business Marketing

Ricky Wilke, Thomas Ritter · Journal of Business-to-Business Marketing · 2006 · 42 citations

Marketing Analytics, Customer Satisfaction, Business-to-business Research +14

Sustainability in business from a marketing perspective

Karin Tollin, Lars Bech Christensen, Ricky Wilke · Journal of Strategic Marketing · 2014 · 27 citations

Marketing Perspective, Brand Strategy, Education +20

Rows per page

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