Concepedia

Lars Bech Christensen

LB

4

Publications

126

Citations

4

H-Index

2005

Active since

Affiliations

Copenhagen Business School(Current)

Lars Bech Christensen is an author at Copenhagen Business School specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEducationBrand StrategyBrand ManagementBusiness StrategyConsumer ResearchSustainable MarketingCorporate Sustainability

Publications per year

2005–2017

4

Publications

4

Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing

Karin Tollin, Lars Bech Christensen · Journal of Business Ethics · 2017 · 67 citations

Green Marketing, Education, Sustainable Marketing +13

Sustainability in business from a marketing perspective

Karin Tollin, Lars Bech Christensen, Ricky Wilke · Journal of Strategic Marketing · 2014 · 27 citations

Marketing Perspective, Brand Strategy, Education +20

Share of voice/share of market and long-term advertising effects

Flemming Hansen, Lars Bech Christensen · International Journal of Advertising · 2005 · 18 citations

Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses

Flemming Hansen, Jens Halling, Lars Bech Christensen · Journal of Consumer Behaviour · 2006 · 14 citations

Consumer Research, Brand Strategy, Sports Sponsorship +24

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