Concepedia

Karin Tollin

KT

8

Publications

264

Citations

8

H-Index

2002

Active since

Affiliations

Copenhagen Business School(Current)

Karin Tollin is an author at Copenhagen Business School specializing in marketing, business strategy, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementMarketing StrategyBrand ManagementMarketing ManagementBrand StrategyBranding

Publications per year

2002–2017

8

Publications

8

Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing

Karin Tollin, Lars Bech Christensen · Journal of Business Ethics · 2017 · 67 citations

Green Marketing, Education, Sustainable Marketing +13

Sustainability in business: understanding meanings, triggers and enablers

Karin Tollin, Jesper Vej · Journal of Strategic Marketing · 2012 · 41 citations

Understanding Meanings, Sustainable Development, Education +20

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Karin Tollin · Journal of Strategic Marketing · 2008 · 36 citations

Chief Marketing Executives, Brand Strategy, Chocolate Industry +26

Customization as a business strategy--a barrier to customer integration in product development?

Karin Tollin · Total Quality Management · 2002 · 33 citations

Customer Experience, Customer Satisfaction, Business Intelligence +19

Marketing logics for competitive advantage?

Karin Tollin, Richard Jones · European Journal of Marketing · 2009 · 29 citations

Brand Strategy, Management Logics, Competitive Advantage +20

Rows per page

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