Concepedia

In-store Digital Technologies

In-Store Digital Technologies is a singular academic construct referring to interactive digital systems and tools deployed within physical retail environments that integrate real-time data, customer engagement, and operational efficiency to bridge offline and online shopping experiences.

34

Publications

1.7K

Citations

79

Authors

58

Institutions

Publications per year

2017–2026

26

Parents

Publications

34

The future of in-store technology

Dhruv Grewal, Stephanie Noble, Anne L. Roggeveen et al. · Journal of the Academy of Marketing Science · 2019 · 424 citations · Full text

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The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Kim Willems, Annelien Smolders, Malaika Brengman et al. · Technological Forecasting and Social Change · 2016 · 199 citations

, , +14

Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

Kemal Gökhan Nalbant · Journal of Metaverse · 2022 · 180 citations · Full text

, , +15

Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

Dhruv Grewal, Sabine Benoit, Stephanie Noble et al. · Journal of Retailing · 2023 · 100 citations · Full text

, , +17

Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework

Piyush Sharma, Akiko Ueno, Charles Dennis et al. · Computers in Human Behavior · 2023 · 69 citations · Full text

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1–5 of 34

Authors

79

  1. SN
    Stephanie Noble

    Yale University, United States

    2 publications · 524 citations

    2

    h-index

  2. MD
    Mauro Dini

    University of Urbino, Italy

    1 publications · 13 citations

    2

    h-index

  3. LB
    Laura Bravi

    University of Urbino, Italy

    1 publications · 13 citations

    2

    h-index

  4. DG
    Dhruv Grewal

    Babson College, United States

    2 publications · 524 citations

    2

    h-index

  5. SS
    Simone Splendiani

    University of Perugia, Italy

    1 publications · 13 citations

    2

    h-index

1–5 of 79

Institutions

58

  1. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    524 citations

  2. University of Perugia

    Perugia, Italy

    2 h-index

    1 publications

    13 citations

  3. University of Urbino

    Urbino, Italy

    2 h-index

    3 publications

    39 citations

  4. University of Bath

    Bath, United Kingdom

    2 h-index

    5 publications

    824 citations

  5. Babson College

    Wellesley, United States

    2 h-index

    3 publications

    948 citations

  6. Tecnológico de Monterrey

    Monterrey, Mexico

    1 h-index

    1 publications

    100 citations

  7. NEC (Germany)

    Heidelberg, Germany

    1 h-index

    4 publications

    76 citations

  8. National Taichung University of Science and Technology

    Taichung, Taiwan

    1 h-index

    1 publications

    48 citations

1–8 of 58

Venues

  1. 3

    h-index

  2. Computers in Human Behavior

    2 publications · 112 citations

    2

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 30 citations

    2

    h-index

  4. Sustainability

    1 publications · 13 citations

    1

    h-index

  5. Strategic Management

    1 publications · 23 citations

    1

    h-index

1–5