Concepedia

Extension Feedback Effects

Extension Feedback Effects is a brand extension phenomenon in which consumers' evaluations of the parent brand are altered as a result of their experience with or exposure to the extended brand, thereby reflecting a recursive influence from the extension back onto the original brand's perception.

22

Publications

1.9K

Citations

41

Authors

30

Institutions

Publications per year

2017–2026

3

Variants

Brand Extension Feedback Effects

Parents

Publications

22

Consumer attitude toward brand extensions: an integrative model and research propositions

Sandor Czellar · International Journal of Research in Marketing · 2003 · 372 citations

, , +17

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Sandra Milberg, C. Whan Park, Michael McCarthy · Journal of Consumer Psychology · 1997 · 290 citations

, , +16

Brand Extension as Informational Leverage

Jay Pil Choi · The Review of Economic Studies · 1998 · 167 citations

, , +15

Mean oxygen-isotope signatures in Porites spp. corals: inter-colony variability and correction for extension-rate effects

Thomas Felis, J. P�tzold, Yossi Loya · Coral Reefs · 2003 · 133 citations

, , +17

Brand extension feedback: The role of advertising

Eva Martínez, Teresa Montaner Gutiérrez, José Miguel Pina Pérez · Journal of Business Research · 2008 · 129 citations

, , +12

1–5 of 22

Authors

41

  1. BM
    Bill Merrilees

    Griffith University, Australia

    4 publications · 111 citations

    4

    h-index

  2. JM
    José Miguel Pina Pérez

    Universidad de Zaragoza, Spain

    4 publications · 308 citations

    4

    h-index

  3. AD
    Abhishek Dwivedi

    Charles Sturt University, Australia

    4 publications · 111 citations

    4

    h-index

  4. TM
    Teresa Montaner Gutiérrez

    Universidad de Zaragoza, Spain

    2 publications · 147 citations

    2

    h-index

  5. SM
    Sandra Milberg

    Georgetown University, United States

    2 publications · 314 citations

    2

    h-index

1–5 of 41

Institutions

30

  1. Universidad de Zaragoza

    Zaragoza, Spain

    4 h-index

    7 publications

    459 citations

  2. Griffith University

    Brisbane, Australia

    4 h-index

    6 publications

    205 citations

  3. Charles Sturt University

    Bathurst, Australia

    3 h-index

    3 publications

    64 citations

  4. Norwegian School of Economics

    Bergen, Norway

    2 h-index

    2 publications

    177 citations

  5. Georgetown University

    Washington, United States

    2 h-index

    2 publications

    314 citations

  6. Georgetown College

    Georgetown, United States

    1 h-index

    1 publications

    290 citations

  7. Kansas State University

    Manhattan, United States

    1 h-index

    1 publications

    10 citations

  8. Università della Svizzera italiana

    Lugano, Switzerland

    1 h-index

    1 publications

    101 citations

1–8 of 30

Venues

  1. Journal of Product & Brand Management

    3 publications · 120 citations

    3

    h-index

  2. Journal of Consumer Psychology

    2 publications · 314 citations

    2

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 227 citations

    2

    h-index

  4. European Journal of Marketing

    EJM · 2 publications · 164 citations

    2

    h-index

  5. Coral Reefs

    1 publications · 133 citations

    1

    h-index

1–5