Customer Satisfaction Analytics
Customer Satisfaction Analytics is a methodological framework within retail service analytics that systematically measures, analyzes, and interprets customer satisfaction levels through quantitative and qualitative data to evaluate service performance and inform strategic decision-making in customer experience management.
386
Publications
29.9K
Citations
1.1K
Authors
536
Institutions
Publications per year
2017–2026
210
Parents
386
Measurement and evaluation of satisfaction processes in retail settings.
Richard L. Oliver · 1981 · 2.2K citations
Customer satisfaction, customer retention, and market share
Roland T. Rust, Anthony J. Zahorik · Journal of Retailing · 1993 · 2.2K citations
Customer Metrics and Their Impact on Financial Performance
Valarie A. Zeithaml · Marketing Science · 2006 · 913 citations
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536

Kyungsung University
Busan, South Korea
8 h-index
20 publications
419 citations
University of Michigan
Ann Arbor, United States
6 h-index
11 publications
3.6K citations
University of Houston
Houston, United States
5 h-index
9 publications
378 citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
5 h-index
7 publications
273 citations
Iscte – Instituto Universitário de Lisboa
Lisbon, Portugal
5 h-index
8 publications
225 citations
IBM (United States)
Armonk, United States
5 h-index
11 publications
264 citations

Cornell University
Ithaca, United States
4 h-index
5 publications
375 citations

Oklahoma State University
Stillwater, United States
4 h-index
5 publications
406 citations
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12 publications · 691 citations
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9 publications · 541 citations
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CRO · 8 publications · 931 citations
8
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JBR · 8 publications · 1.7K citations
8
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8 publications · 2.2K citations
8
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