Concepedia

Content Strategy

Content Strategy is a strategic planning discipline within digital strategy, information architecture, social media marketing, and user experience design that systematically defines, coordinates, and governs the creation, structuring, delivery, and lifecycle management of content across channels so that it consistently advances organizational objectives while meeting identified user needs.

197

Publications

16.4K

Citations

395

Authors

209

Institutions

Publications per year

2017–2026

62

Parents

Children

Publications

197

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2011 · 4.8K citations

, , +12

Elements of strategic social media marketing: A holistic framework

Reto Felix, Philipp A. Rauschnabel, Chris Hinsch · Journal of Business Research · 2016 · 836 citations

, , +14

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Fangfang Li, Jorma Larimo, Leonidas C. Leonidou · Journal of the Academy of Marketing Science · 2020 · 741 citations · Full text

, , +11

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · Business Horizons · 2011 · 641 citations · Full text

, , +12

Business to business digital content marketing: marketers’ perceptions of best practice

Geraint Holliman, Jennifer Rowley · Journal of Research in Interactive Marketing · 2014 · 505 citations · Full text

, , +13

1–5 of 197

Authors

395

  1. RA
    Rebekka Andersen

    University of California, Davis, United States

    6 publications · 195 citations

    6

    h-index

  2. TB
    Tatiana Batova

    Arizona State University, United States

    3 publications · 89 citations

    3

    h-index

  3. JP
    Justin P. Johnson

    Cornell University, United States

    3 publications · 112 citations

    3

    h-index

  4. DC
    Dave Clark

    University of Wisconsin–Milwaukee, United States

    3 publications · 121 citations

    3

    h-index

  5. TP
    Tero Päivärinta

    Luleå University of Technology, Sweden

    2 publications · 213 citations

    2

    h-index

1–5 of 395

Institutions

209

  1. University of California, Davis

    Davis, United States

    6 h-index

    6 publications

    195 citations

  2. University of St.Gallen

    Saint Gallen, Switzerland

    3 h-index

    5 publications

    192 citations

  3. Universidade do Porto

    Porto, Portugal

    3 h-index

    4 publications

    78 citations

  4. University of Nebraska–Lincoln

    Lincoln, United States

    3 h-index

    8 publications

    641 citations

  5. Aalto University

    Espoo, Finland

    3 h-index

    13 publications

    294 citations

  6. Arizona State University

    Tempe, United States

    3 h-index

    3 publications

    89 citations

  7. University of Wisconsin–Milwaukee

    Milwaukee, United States

    3 h-index

    3 publications

    121 citations

  8. University of California, Berkeley

    Berkeley, United States

    2 h-index

    2 publications

    157 citations

1–8 of 209

Venues

  1. The International Journal on Media Management

    7 publications · 372 citations

    7

    h-index

  2. 5

    h-index

  3. 5

    h-index

  4. SSRN Electronic Journal

    Repository · 5 publications · 131 citations

    5

    h-index

  5. Journal of Research in Interactive Marketing

    4 publications · 637 citations

    4

    h-index

1–5