Concepedia

Commercial Misrepresentation

Commercial Misrepresentation is a type of misrepresentation by conduct in which false or misleading statements are made through actions or omissions in a business or trading context, distinguishing it from misrepresentation in non-commercial or private dealings.

9

Publications

713

Citations

23

Authors

11

Institutions

Publications per year

2017–2026

1

Parents

Publications

9

The misuse of marketing: An American tragedy

Roger Bennett, Robert G. Cooper · Business Horizons · 1981 · 281 citations

, , +10

A tale of two cybers - how threat reporting by cybersecurity firms systematically underrepresents threats to civil society

Lennart Maschmeyer, Ronald J. Deibert, Jon R. Lindsay · Journal of Information Technology & Politics · 2020 · 111 citations · Full text

, , +9

Italian market fish species identification and commercial frauds revealing by DNA sequencing

Anna Cutarelli, Maria Grazia Amoroso, Antonella De Roma et al. · Food Control · 2013 · 109 citations

, , +8

Misrepresentation in the Consumer Context

Jaideep Sengupta, Darren W. Dahl, Gerald J. Gorn · Journal of Consumer Psychology · 2002 · 91 citations

, , +12

Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer

Jacob Jacoby, Margaret C. Nelson, Wayne D. Hoyer · Journal of Marketing · 1982 · 53 citations

, , +13

1–5 of 9

Authors

23

  1. MC
    Margaret C. Nelson

    Arizona State University, United States

    2 publications · 74 citations

    2

    h-index

  2. JJ
    Jacob Jacoby

    Purdue University West Lafayette, United States

    2 publications · 74 citations

    2

    h-index

  3. WD
    Wayne D. Hoyer

    The University of Texas at Austin, United States

    2 publications · 74 citations

    2

    h-index

  4. RB
    Roger Bennett

    University of Washington, United States

    1 publications · 281 citations

    1

    h-index

  5. AD
    Antonella De Roma

    Istituto Zooprofilattico Sperimentale del Mezzogiorno, Italy

    1 publications · 109 citations

    1

    h-index

1–5 of 23

Institutions

11

  1. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    2 publications

    74 citations

  2. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    74 citations

  3. New York University

    New York, United States

    2 h-index

    2 publications

    74 citations

  4. Russian State Agrarian Correspondence University

    Balashikha, Russia

    1 h-index

    1 publications

    111 citations

  5. School of Business and Management

    Tours, France

    1 h-index

    1 publications

    91 citations

  6. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    11 citations

  7. University of Manitoba

    Winnipeg, Canada

    1 h-index

    1 publications

    91 citations

  8. Auburn University

    Auburn, United States

    1 h-index

    1 publications

    11 citations

1–8 of 11

Venues

  1. Journal of Marketing

    JM · 2 publications · 74 citations

    2

    h-index

  2. Journal of Information Technology & Politics

    JITP · 1 publications · 111 citations

    1

    h-index

  3. Journal of Consumer Marketing

    1 publications · 11 citations

    1

    h-index

  4. Food Control

    1 publications · 109 citations

    1

    h-index

  5. 1

    h-index

1–5