Concepedia

Roger Bennett

RB

Statistics

Publications

5

Citations

563

H-Index

5

Active since

1977

Affiliations

University of Washington(Current)

Roger Bennett is an author at University of Washington specializing in marketing, marketing strategy, and business.

Publications per year

1977–2016

5

Publications

5

The misuse of marketing: An American tragedy

Roger Bennett, Robert G. Cooper · Business Horizons · 1981 · 281 citations

Business, Marketing, Marketing Management +10

Beyond the marketing concept

Roger Bennett, Robert G. Cooper · Business Horizons · 1979 · 203 citations

Business, Marketing, Marketing Management +2

Health Services Research for Decision-Makers: The Use of the Delphi Technique to Determine Health Priorities

Ira Moscovice, Patricia Armstrong, Stephen M. Shortell et al. · Journal of Health Politics Policy and Law · 1977 · 45 citations

Public Affairs, Health Policy, Health Services Administration +15

The product life cycle trap

Roger Bennett, Robert G. Cooper · Business Horizons · 1984 · 24 citations

Management, Operations Management, Life Cycle Assessment +11

Preventing charity website browsers from quitting the 'donate now' page: A case study with recommendations

Roger Bennett · Social Business · 2016 · 10 citations

Public Affairs, Communication, Marketing +10

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