Concepedia

Commercial Messaging

Commercial Messaging is a scholarly contribution in the field of commercial speech that constitutes a novel method, model, framework, theory, construct, dataset, task, or metric specifically designed to advance the understanding or application of persuasive communication in market-driven contexts.

55

Publications

3.1K

Citations

106

Authors

70

Institutions

Publications per year

2017–2026

12

Parents

Publications

55

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Siva K. Balasubramanian · Journal of Advertising · 1994 · 652 citations

, , +12

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Kunal Swani, George R. Milne, Brian P. Brown et al. · Industrial Marketing Management · 2016 · 338 citations · Full text

, , +12

A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient

Barbara B. Stern · Journal of Advertising · 1994 · 227 citations

, , +17

Typology of Main Message Strategies for Television Commercials

Henry A. Laskey, Ellen Day, Melvin R. Crask · Journal of Advertising · 1989 · 219 citations

, , +14

Response to Commercials as a Function of Program Context

Gary F. Soldow, Victor Principe · Journal of Advertising Research · 1981 · 151 citations

, , +4

1–5 of 55

Authors

106

  1. AR
    Alyse R. Lancaster

    University of Miami, United States

    1 publications · 29 citations

    1

    h-index

  2. NA
    Noble Appiah

    University of Washington, United States

    1 publications · 21 citations

    1

    h-index

  3. ED
    Ellen Day

    University of Georgia, United States

    1 publications · 219 citations

    1

    h-index

  4. AB
    Anna Brosius

    University of Amsterdam, Netherlands

    1 publications · 23 citations

    1

    h-index

  5. JA
    John A. McCarty

    American University, United States

    1 publications · 71 citations

    1

    h-index

1–5 of 106

Institutions

70

  1. University of Washington

    Seattle, United States

    2 h-index

    2 publications

    36 citations

  2. Baruch College

    New York, United States

    2 h-index

    2 publications

    192 citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    5 publications

    127 citations

  4. University of Virginia

    Charlottesville, United States

    1 h-index

    1 publications

    81 citations

  5. University of Mannheim

    Mannheim, Germany

    1 h-index

    1 publications

    13 citations

  6. École Normale Supérieure Paris-Saclay

    Gif-sur-Yvette, France

    1 h-index

    1 publications

    81 citations

  7. Universitat Pompeu Fabra

    Barcelona, Spain

    1 h-index

    1 publications

    18 citations

  8. Hong Kong Baptist University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    34 citations

1–8 of 70

Venues

  1. Journal of Advertising

    4 publications · 1.1K citations

    4

    h-index

  2. International Journal of Advertising

    IJA · 4 publications · 95 citations

    4

    h-index

  3. Journal of Advertising Research

    JAR · 3 publications · 280 citations

    3

    h-index

  4. ACR North American Advances

    2 publications · 50 citations

    2

    h-index

  5. Journal of Interactive Marketing

    JIM · 1 publications · 29 citations

    1

    h-index

1–5