Concepedia

Gary F. Soldow

GF

10

Publications

431

Citations

10

H-Index

1976

Active since

Affiliations

Baruch College(Current)

Gary F. Soldow is an author at Baruch College specializing in management, communication, and arts.

Top concepts

ManagementCommunicationArtsMarketingConsumer ResearchInterpersonal CommunicationBusinessPsychologySocial SciencesSocial Cognition

Publications per year

1976–1993

10

Publications

10

Response to Commercials as a Function of Program Context

Gary F. Soldow, Victor Principe · Journal of Advertising Research · 1981 · 151 citations

Targeted Advertising, Program Context, Management +3

Relational Communication: Form versus Content in the Sales Interaction

Gary F. Soldow, Gloria P. Thomas · Journal of Marketing · 1984 · 79 citations

Relationship Marketing, Human Communication, Interpersonal Communication +12

A Rules-Based Approach to Competitive Interaction

Gloria P. Thomas, Gary F. Soldow · Journal of Marketing · 1988 · 39 citations

Negotiation, Competitive Activity, Non-cooperative Game Theory +11

When Copy Complexity Can Help Ad Readership

Robert Chamblee, Robert Gilmore, Gloria P. Thomas et al. · Journal of Advertising Research · 1993 · 38 citations

Electronic Publishing, Online Advertising, Information Overload +5

Relational Communication: Form versus Content in the Sales Interaction

Gary F. Soldow, Gloria P. Thomas · Journal of Marketing · 1984 · 38 citations

Relationship Marketing, Human Communication, Interpersonal Communication +12

Rows per page

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