Concepedia

Gloria P. Thomas

GP

11

Publications

647

Citations

11

H-Index

1982

Active since

Affiliations

Baruch College(Current)

Gloria P. Thomas is an author at Baruch College specializing in management, business, and strategy.

Top concepts

ManagementBusinessStrategyMarketingCommunicationArtsConsumer ResearchInformation ManagementEconomicsGame Theory

Publications per year

1982–2009

11

Publications

11

The antecedents and consequences of organizational and personal commitment in business service relationships

Thomas Tellefsen, Gloria P. Thomas · Industrial Marketing Management · 2004 · 197 citations

Organizational Communication, Business Service Relationships, Management +6

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment

Sertan Kabadayi, Nermin Eyuboglu, Gloria P. Thomas · Journal of Marketing · 2007 · 165 citations

Multiple Channels, Performance Implications, Communication +20

Relational Communication: Form versus Content in the Sales Interaction

Gary F. Soldow, Gloria P. Thomas · Journal of Marketing · 1984 · 79 citations

Relationship Marketing, Human Communication, Interpersonal Communication +12

A Rules-Based Approach to Competitive Interaction

Gloria P. Thomas, Gary F. Soldow · Journal of Marketing · 1988 · 39 citations

Negotiation, Competitive Activity, Non-cooperative Game Theory +11

When Copy Complexity Can Help Ad Readership

Robert Chamblee, Robert Gilmore, Gloria P. Thomas et al. · Journal of Advertising Research · 1993 · 38 citations

Electronic Publishing, Online Advertising, Information Overload +5

Rows per page

1–5 of 11