Concepedia

Robert Chamblee

RC

3

Publications

94

Citations

3

H-Index

1992

Active since

Affiliations

Baruch College(Current)

Robert Chamblee is an author at Baruch College specializing in interactive marketing, advertising, and journalism.

Top concepts

Publications per year

1992–1998

3

Publications

3

When Copy Complexity Can Help Ad Readership

Robert Chamblee, Robert Gilmore, Gloria P. Thomas et al. · Journal of Advertising Research · 1993 · 38 citations

, , +5

Business-to-Business Advertising: Which Layout Style Works Best?

Robert Chamblee, Dennis Sandler · Journal of Advertising Research · 1992 · 33 citations

, , +6

Ad processing and persuasion: The role of brand identification

Eleonora Curlo, Robert Chamblee · Psychology and Marketing · 1998 · 23 citations

, , +13

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