Channel Incentives

Channel Incentives is a strategic marketing mechanism that consists of financial and non-financial rewards offered by manufacturers to channel intermediaries to motivate desired behaviors, enhance channel cooperation, and align distribution objectives.

140

Publications

9.9K

Citations

284

Authors

196

Institutions

Publications per year

2017–2026

50

Authors

284

  1. DI
    David I. Gilliland

    Colorado State University, United States

    5 publications · 749 citations

    5

    h-index

  2. AD
    Anthony Dukes

    University of Southern California, United States

    3 publications · 303 citations

    3

    h-index

  3. SG
    Sudheer Gupta

    Institute of Microbial Technology, India

    3 publications · 355 citations

    3

    h-index

  4. KS
    Konstantinos Serfes

    Drexel University, United States

    2 publications · 27 citations

    2

    h-index

  5. TC
    Tsan‐Ming Choi

    Hong Kong Polytechnic University, Hong Kong SAR China

    2 publications · 227 citations

    2

    h-index

1–5 of 284

Venues

  1. Marketing Science

    13 publications · 1.6K citations

    13

    h-index

  2. Industrial Marketing Management

    9 publications · 325 citations

    9

    h-index

  3. Production and Operations Management

    POMS · 8 publications · 481 citations

    8

    h-index

  4. Management Science

    7 publications · 1.3K citations

    7

    h-index

  5. SSRN Electronic Journal

    Repository · 6 publications · 128 citations

    6

    h-index

1–5