Bundling Incentives is a channel incentive strategy that involves offering combined rewards or discounts for the joint sale or purchase of multiple products or services, distinguishing it from standalone incentive programs by promoting integrated product adoption through coordinated value propositions.
39
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2.6K
Citations
74
Authors
55
Institutions
Publications per year
2017–2026
6
Parents
Publications
39
Barry Nalebuff · The Quarterly Journal of Economics · 2004 · 563 citations
A Graphical Analysis of Bundling
Michael A. Salinger · The Journal of Business · 1995 · 246 citations
PAYING FOR LOYALTY: PRODUCT BUNDLING IN OLIGOPOLY*
Joshua S. Gans, Stephen King · Journal of Industrial Economics · 2006 · 117 citations · Full text
1–5 of 39
Authors
74
- DJ
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- AG
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- EB
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1–5 of 74
Institutions
55
Yale University
New Haven, United States
2 h-index
2 publications
595 citations
University of Wisconsin–Madison
Madison, United States
2 h-index
4 publications
60 citations
University of Connecticut
Storrs, United States
2 h-index
2 publications
60 citations
University of California, Davis
Davis, United States
2 h-index
2 publications
132 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
76 citations
University of Minnesota
Minneapolis, United States
2 h-index
2 publications
60 citations
Purdue University West Lafayette
West Lafayette, United States
2 h-index
4 publications
103 citations
University of South Carolina
Columbia, United States
1 h-index
1 publications
46 citations
1–8 of 55
Venues
- SSRN Electronic Journal
Repository · 5 publications · 334 citations
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- Economic Inquiry
2 publications · 42 citations
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- Journal of Industrial Economics
2 publications · 362 citations
2
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- Marketing Science
2 publications · 158 citations
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- American Journal of Agricultural Economics
2 publications · 38 citations
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