Concepedia

Retailer Incentives

Retailer Incentives is a strategic marketing construct within channel incentive programs that specifically refers to financial or non-financial rewards offered by manufacturers to retail partners to influence product placement, promotion, or sales behavior, particularly in contexts where industry influence, such as that from the tobacco sector, shapes retail decision-making.

154

Publications

12.7K

Citations

301

Authors

183

Institutions

Publications per year

2017–2026

47

Parents

Publications

154

Supply Chain Coordination Under Channel Rebates with Sales Effort Effects

Terry A. Taylor · Management Science · 2002 · 876 citations · Full text

, , +12

The Bright Side of Supplier Encroachment

Anil Arya, Brian Mittendorf, David E. M. Sappington · Marketing Science · 2007 · 732 citations

, , +17

An Economic Theory of Vertical Restraints

G. Frank Mathewson, Ralph A. Winter · The RAND Journal of Economics · 1984 · 514 citations

, , +16

Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort

Harish Krishnan, Roman Kapuściński, David A. Butz · Management Science · 2004 · 441 citations

, , +15

Coordinating Channels Under Price and Nonprice Competition

Ganesh Iyer · Marketing Science · 1998 · 357 citations

, , +17

1–5 of 154

Authors

301

  1. HK
    Harish Krishnan

    University of British Columbia, Canada

    8 publications · 778 citations

    8

    h-index

  2. JZ
    Jing Zhou

    University of North Carolina at Charlotte, United States

    4 publications · 114 citations

    4

    h-index

  3. ST
    S. Thomas McCormick

    University of British Columbia, Canada

    4 publications · 187 citations

    4

    h-index

  4. MK
    Moutaz Khouja

    University of North Carolina at Charlotte, United States

    4 publications · 114 citations

    4

    h-index

  5. DA
    David A. Butz

    University of Michigan, United States

    3 publications · 521 citations

    3

    h-index

1–5 of 301

Institutions

183

  1. University of British Columbia

    Vancouver, Canada

    7 h-index

    13 publications

    1.1K citations

  2. University of Pittsburgh

    Pittsburgh, United States

    5 h-index

    6 publications

    520 citations

  3. The University of Texas at Dallas

    Richardson, United States

    5 h-index

    7 publications

    404 citations

  4. Pennsylvania State University

    State College, United States

    4 h-index

    4 publications

    94 citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    4 h-index

    7 publications

    297 citations

  6. University of Washington

    Seattle, United States

    4 h-index

    6 publications

    230 citations

  7. Stanford University

    Stanford, United States

    4 h-index

    5 publications

    701 citations

  8. Washington University in St. Louis

    St Louis, United States

    4 h-index

    4 publications

    686 citations

1–8 of 183

Venues

  1. Management Science

    18 publications · 2.5K citations

    16

    h-index

  2. Marketing Science

    14 publications · 2.9K citations

    14

    h-index

  3. Production and Operations Management

    POMS · 11 publications · 1K citations

    11

    h-index

  4. SSRN Electronic Journal

    Repository · 7 publications · 136 citations

    7

    h-index

  5. 5

    h-index

1–5