Category Management Performance
Category Management Performance is a strategic procurement framework that systematically evaluates and optimizes the effectiveness of managing spend categories through standardized metrics, processes, and accountability structures to achieve organizational objectives.
48
Publications
2.9K
Citations
104
Authors
74
Institutions
Publications per year
2017–2026
3
48
Price Promotion for Emotional Impact
Aylin Aydinli, Marco Bertini, Anja Lambrecht · Journal of Marketing · 2014 · 150 citations · Full text
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74

University of Bradford
Bradford, United Kingdom
3 h-index
3 publications
296 citations
Aalto University
Espoo, Finland
2 h-index
2 publications
93 citations
Cardiff University
Cardiff, United Kingdom
2 h-index
2 publications
216 citations
University of Pittsburgh at Bradford
Bradford, United States
2 h-index
2 publications
179 citations

University of Helsinki
Helsinki, Finland
2 h-index
4 publications
162 citations

University of Georgia
Athens, United States
2 h-index
2 publications
127 citations
Indiana University
Bloomington, United States
2 h-index
2 publications
248 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
87 citations
1–8 of 74
5 publications · 289 citations
5
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4 publications · 581 citations
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3 publications · 106 citations
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JM · 3 publications · 398 citations
3
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3 publications · 256 citations
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