Concepedia

Richard A. Gooner

RA

Statistics

Publications

5

Citations

333

H-Index

5

Active since

2006

Affiliations

University of Georgia(Current)

Richard A. Gooner is an author at University of Georgia specializing in brand management, business, and retailer-supplier relationships.

Publications per year

2006–2019

5

Publications

5

Focal supplier opportunism in supermarket retailer category management

Neil A. Morgan, Anna Kaleka, Richard A. Gooner · Journal of Operations Management · 2006 · 180 citations

Management, Organizational Behavior, Supply Chain Management +12

Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

Richard A. Gooner, Neil A. Morgan, William D. Perreault · Journal of Marketing · 2011 · 77 citations

Business, Retail Management, Strategic Management +15

Abstracting Empirical Generalizations from Private Label Brand Research

Richard A. Gooner, S. Scott Nadler · The Journal of Marketing Theory and Practice · 2012 · 33 citations

Business, Marketing, Marketing Management +13

THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making

Stefan Sleep, John Hulland, Richard A. Gooner · AMS Review · 2019 · 23 citations

Business, Information Systems, Management Information Systems +14

Your mileage may vary: Managing untargeted consumers’ reactions to promotions

Scott A. Thompson, Richard A. Gooner, Anthony Kim · Journal of the Academy of Marketing Science · 2014 · 20 citations

Management, Marketing, Marketing Management +12

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