Concepedia

Category Demand Analysis

Category Demand Analysis is a methodological framework within consumer demand analysis that specifically examines aggregate demand patterns and determinants for a product category rather than individual brands or items, thereby enabling insights into category-level consumer behavior and market dynamics.

53

Publications

3.4K

Citations

108

Authors

77

Institutions

Publications per year

2017–2026

7

Parents

Publications

53

The Category-Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 548 citations

, , +17

Recommendation Networks and the Long Tail of Electronic Commerce1

Oestreicher-Singer, Sundararajan · MIS Quarterly · 2012 · 292 citations

, , +15

A Hierarchical Bayes Model of Primary and Secondary Demand

Neeraj Arora, Greg M. Allenby, James L. Ginter · Marketing Science · 1998 · 214 citations

, , +17

Understanding Store-Brand Purchase Behavior Across Categories

Karsten T. Hansen, Vishal Singh, Pradeep K. Chintagunta · Marketing Science · 2006 · 186 citations

, , +17

Multi-Category Competition and Market Power: A Model of Supermarket Pricing

Øyvind Thomassen, Howard W. Smith, Stephan Seiler et al. · American Economic Review · 2017 · 165 citations · Full text

, , +15

1–5 of 53

Authors

108

  1. GB
    George Baltas

    Athens University of Economics and Business, Greece

    4 publications · 142 citations

    4

    h-index

  2. VS
    Vishal Singh

    New York University, United States

    3 publications · 221 citations

    3

    h-index

  3. PK
    Pradeep K. Chintagunta

    University of Chicago, United States

    3 publications · 432 citations

    3

    h-index

  4. HW
    Howard W. Smith

    Animal Health Trust, United Kingdom

    2 publications · 189 citations

    2

    h-index

  5. KT
    Karsten T. Hansen

    Northwestern University, United States

    2 publications · 209 citations

    2

    h-index

1–5 of 108

Institutions

77

  1. New York University

    New York, United States

    4 h-index

    4 publications

    519 citations

  2. University of Chicago

    Chicago, United States

    4 h-index

    4 publications

    504 citations

  3. Athens University of Economics and Business

    Athens, Greece

    4 h-index

    4 publications

    142 citations

  4. Tilburg University

    Tilburg, The Netherlands

    3 h-index

    3 publications

    646 citations

  5. Northwestern University

    Evanston, United States

    3 h-index

    3 publications

    248 citations

  6. Cornell University

    Ithaca, United States

    3 h-index

    3 publications

    106 citations

  7. Seoul National University

    Seoul, South Korea

    2 h-index

    2 publications

    189 citations

  8. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    2 publications

    562 citations

1–8 of 77

Venues

  1. Marketing Science

    11 publications · 1.5K citations

    11

    h-index

  2. Journal of Marketing Research

    5 publications · 364 citations

    5

    h-index

  3. SSRN Electronic Journal

    Repository · 4 publications · 141 citations

    4

    h-index

  4. Journal of Business Research

    JBR · 3 publications · 101 citations

    3

    h-index

  5. Journal of Retailing

    3 publications · 137 citations

    3

    h-index

1–5