Concepedia

Category Assortment Performance

Category Assortment Performance is a metric that evaluates the effectiveness of a product category's assortment in meeting consumer needs and business objectives through the analysis of item selection, variety, and placement within the retail context.

6

Publications

644

Citations

13

Authors

15

Institutions

Publications per year

2017–2026

3

Parents

Publications

6

Reducing Assortment: An Attribute-Based Approach

Peter Boatwright, Joseph C. Nunes · Journal of Marketing · 2001 · 399 citations

, , +15

Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management

Alexander Hübner, Heinrich Kühn · Omega · 2011 · 165 citations

, , +17

The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods

Jake D. Hoskins · Journal of Retailing and Consumer Services · 2020 · 25 citations · Full text

, , +17

Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Madhu Viswanathan, Om Narasimhan, George John · Marketing Science · 2020 · 19 citations · Full text

, , +17

Cause-Related Marketing as Sales Promotion

Christina Schamp, Mark Heitmann, Yuri Peers et al. · Journal of Marketing Research · 2023 · 19 citations · Full text

, , +17

1–5 of 6

Authors

13

  1. MH
    Mark Heitmann

    Universität Hamburg, Germany

    1 publications · 19 citations

    1

    h-index

  2. PS
    Peter S. H. Leeflang

    University of Groningen, Netherlands

    1 publications · 19 citations

    1

    h-index

  3. YP
    Yuri Peers

    Erasmus University Rotterdam, Netherlands

    1 publications · 19 citations

    1

    h-index

  4. MV
    Madhu Viswanathan

    London School of Economics and Political Science, United Kingdom

    1 publications · 19 citations

    1

    h-index

  5. AH
    Alexander Hübner

    Catholic University of Eichstätt-Ingolstadt, Germany

    1 publications · 165 citations

    1

    h-index

1–5 of 13

Institutions

15

  1. Universidade Nova de Lisboa

    Lisbon, Portugal

    1 h-index

    4 publications

    76 citations

  2. State Street (United States)

    Boston, United States

    1 h-index

    1 publications

    25 citations

  3. Indian School of Business

    Hyderabad, India

    1 h-index

    1 publications

    19 citations

  4. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    399 citations

  5. Small Business Administration

    Washington, United States

    1 h-index

    1 publications

    399 citations

  6. Universität Hamburg

    Hamburg, Germany

    1 h-index

    4 publications

    76 citations

  7. Catholic University of Eichstätt-Ingolstadt

    Eichstätt, Germany

    1 h-index

    2 publications

    330 citations

  8. London School of Economics and Political Science

    London, United Kingdom

    1 h-index

    1 publications

    19 citations

1–8 of 15

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 25 citations

    1

    h-index

  2. Omega

    1 publications · 165 citations

    1

    h-index

  3. Marketing Science

    1 publications · 19 citations

    1

    h-index

  4. Journal of Marketing

    JM · 1 publications · 399 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 19 citations

    1

    h-index

1–5