Yuri Peers

Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe · Marketing Science · 2017 · 25 citations · Full text

Management, Economics, Marketing +17

Mitigating upstream disruptions: Effects of extended inventories in first‐ and second‐tier suppliers

Christian F. Durach, Yuri Peers, Yimin Wang et al. · Journal of Operations Management · 2024 · 24 citations · Full text

Management, Operations Management, Supply Chain Management +17

Modeling Seasonality in New Product Diffusion

Yuri Peers, Dennis Fok, Philip Hans Franses · EUR Research Repository (Erasmus University Rotterdam) · 2012 · 19 citations · Full text

Business, Business Economics, Marketing +14

Cause-Related Marketing as Sales Promotion

Christina Schamp, Mark Heitmann, Yuri Peers et al. · Journal of Marketing Research · 2023 · 19 citations · Full text

Management, Marketing, Marketing Management +17

Econometric Advances in Diffusion Models

Yuri Peers · Data Archiving and Networked Services (DANS) · 2007 · 18 citations · Full text

Business, Marketing, Marketing Management +16