Concepedia

Madhu Viswanathan

MV

Statistics

Publications

4

Citations

95

H-Index

4

Active since

2017

Affiliations

London School of Economics and Political Science(Current)

University of Minnesota

Madhu Viswanathan is an author at London School of Economics and Political Science specializing in management, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsApplied EconomicsConsumer BehaviorEconomic AnalysisLawFinance

Publications per year

2017–2021

4

Publications

4

Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention

Madhu Viswanathan, Xiaolin Li, George John et al. · Journal of Marketing Research · 2017 · 34 citations

Consumer Economics, Applied Economics, Consumer Research +20

<i>JPP&M</i>'s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Clifford J. Shultz, Janet Hoek, Leonard Lee et al. · Journal of Public Policy & Marketing · 2021 · 30 citations

Sustainable Consumption, Green Marketing, International Marketing +21

Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Madhu Viswanathan, Om Narasimhan, George John · Marketing Science · 2020 · 19 citations

Economics, Consumer Economics, Pricing Policy +15

Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention

Raghunath Singh Rao, Madhu Viswanathan, George John et al. · Journal of Marketing Research · 2021 · 12 citations

1–4 of 4