Concepedia

Leonard Lee

LL

Statistics

Publications

27

Citations

2.6K

H-Index

22

Active since

2006

Affiliations

National University of Singapore(Current)

Columbia University

Duke University

University of California San Diego

University of Toronto

Leonard Lee is an author at National University of Singapore specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessPsychologyConsumer BehaviorConsumer Decision MakingBehavioral Decision MakingBehavioral ScienceBehavioral Economics

Publications per year

2006–2024

27

Publications

27

Try It, You'll Like It

Leonard Lee, Shane Frederick, Dan Ariely · Psychological Science · 2006 · 382 citations

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Andrea C. Morales, On Amir, Leonard Lee · Journal of Consumer Research · 2017 · 322 citations

Consumer Uncertainty, Behavioral Decision Making, Experimental Research—understanding +20

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 269 citations · Full text

Marketing Analytics, Customer Satisfaction, Research Agenda +13

Shopping Goals, Goal Concreteness, and Conditional Promotions

Leonard Lee, Dan Ariely · Journal of Consumer Research · 2006 · 243 citations

The Limits of Attraction

Shane Frederick, Leonard Lee, Ernest Baskin · Journal of Marketing Research · 2014 · 197 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +19

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