Leonard Lee

Try It, You'll Like It

Leonard Lee, Shane Frederick, Dan Ariely · Psychological Science · 2006 · 384 citations

Social Sciences, Psychology, Social Psychology +15

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Andrea C. Morales, On Amir, Leonard Lee · Journal of Consumer Research · 2017 · 334 citations

Social Sciences, Marketing, Psychology +13

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 297 citations · Full text

Business, Marketing, Marketing Management +14

Shopping Goals, Goal Concreteness, and Conditional Promotions

Leonard Lee, Dan Ariely · Journal of Consumer Research · 2006 · 249 citations

Management, Marketing, Behavioral Economics +13

The Limits of Attraction

Shane Frederick, Leonard Lee, Ernest Baskin · Journal of Marketing Research · 2014 · 203 citations

Business, Marketing, Marketing Management +6