Concepedia
Statistics
Publications
30
Citations
4.2K
H-Index
26
Active since
2005
Affiliations
Arizona State University(Current)
University of British Columbia
University of Alberta
Duke University
University of Pennsylvania
Andrea C. Morales is an author at Arizona State University specializing in consumer behavior, psychology, and marketing.
Publications per year
2005–2022
Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms
Andrea C. Morales · Journal of Consumer Research · 2005 · 519 citations
Social Sciences, Psychology, Social Psychology +14
I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 433 citations · Full text
Social Sciences, Psychology, Social Psychology +17
Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior
Andrea C. Morales, On Amir, Leonard Lee · Journal of Consumer Research · 2017 · 334 citations
Social Sciences, Marketing, Psychology +13
Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products
Andrea C. Morales, Gavan J. Fitzsimons · Journal of Marketing Research · 2007 · 305 citations
Social Sciences, Marketing, Psychology +8
Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
Jennifer Argo, Darren W. Dahl, Andrea C. Morales · Journal of Marketing Research · 2008 · 276 citations
Social Sciences, Marketing, Psychology +16
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