Andrea C. Morales

Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms

Andrea C. Morales · Journal of Consumer Research · 2005 · 503 citations

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 430 citations

Nutrition, Social Psychology, Public Health Nutrition +23

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Andrea C. Morales, On Amir, Leonard Lee · Journal of Consumer Research · 2017 · 322 citations

Consumer Uncertainty, Behavioral Decision Making, Experimental Research—understanding +20

Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products

Andrea C. Morales, Gavan J. Fitzsimons · Journal of Marketing Research · 2007 · 298 citations

Changing Consumer Evaluations, Consumer Uncertainty, Consumer Study +16

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Jennifer Argo, Darren W. Dahl, Andrea C. Morales · Journal of Marketing Research · 2008 · 267 citations

Behavioral Decision Making, Retail Context, Consumer Study +21