Category Assortment Analysis

Category Assortment Analysis is an analytical framework within merchandising management that systematically evaluates the breadth, depth, and composition of product offerings in a merchandise category to optimize inventory alignment with consumer demand and strategic business objectives.

15

Publications

1.5K

Citations

34

Authors

33

Institutions

Publications per year

2017–2026

3

Authors

34

  1. LS
    Laurens Sloot

    University of Groningen, Netherlands

    2 publications · 152 citations

    2

    h-index

  2. PC
    Peter C. Verhoef

    University of Groningen, Netherlands

    2 publications · 152 citations

    2

    h-index

  3. JC
    Jack Cadeaux

    UNSW Sydney, Australia

    2 publications · 37 citations

    2

    h-index

  4. MK
    Mümin Kurtuluş

    Vanderbilt University, United States

    1 publications · 19 citations

    1

    h-index

  5. LP
    Lay Peng Tan

    Macquarie University, Australia

    1 publications · 20 citations

    1

    h-index

1–5 of 34

Venues

  1. Journal of Marketing

    JM · 2 publications · 443 citations

    2

    h-index

  2. 2

    h-index

  3. Journal of Marketing Research

    2 publications · 155 citations

    2

    h-index

  4. Omega

    1 publications · 165 citations

    1

    h-index

  5. Journal of Retailing

    1 publications · 19 citations

    1

    h-index

1–5