Category Assortment Analysis
Category Assortment Analysis is an analytical framework within merchandising management that systematically evaluates the breadth, depth, and composition of product offerings in a merchandise category to optimize inventory alignment with consumer demand and strategic business objectives.
15
Publications
1.5K
Citations
34
Authors
33
Institutions
Publications per year
2017–2026
3
Parents
15
Reducing Assortment: An Attribute-Based Approach
Peter Boatwright, Joseph C. Nunes · Journal of Marketing · 2001 · 399 citations
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University of Groningen
Groningen, The Netherlands
2 h-index
5 publications
212 citations

Universidade Nova de Lisboa
Lisbon, Portugal
2 h-index
5 publications
95 citations

University of Minnesota
Minneapolis, United States
1 h-index
1 publications
19 citations

Bocconi University
Milan, Italy
1 h-index
1 publications
44 citations

University of Dallas
Irving, United States
1 h-index
1 publications
27 citations
Vienna University of Economics and Business
Vienna, Austria
1 h-index
4 publications
76 citations

Berlin School of Economics and Law
Berlin, Germany
1 h-index
4 publications
76 citations
University of California, Los Angeles
Los Angeles, United States
1 h-index
1 publications
88 citations
1–8 of 33
JM · 2 publications · 443 citations
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2 publications · 37 citations
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2 publications · 155 citations
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1 publications · 165 citations
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1 publications · 19 citations
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