Concepedia

Buyer Loyalty

Buyer Loyalty is a construct within the domain of Buyer Representation that denotes a buyer’s sustained preferential disposition toward a specific seller or brand, manifested through repeated purchasing behavior and resistance to switching, thereby distinguishing it from transient or opportunistic buying patterns.

159

Publications

10.4K

Citations

346

Authors

194

Institutions

Publications per year

2017–2026

41

Parents

Publications

159

Customer loyalty: how to earn it, how to keep it

Choice Reviews Online · 1995 · 572 citations

, , +14

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Robert W. Palmatier, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 2007 · 551 citations

, , +15

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu · Journal of Marketing · 2007 · 466 citations

, , +15

What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty

Kuo‐Lun Hsiao, Chia‐Chen Chen · Electronic Commerce Research and Applications · 2016 · 319 citations

, , +16

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu · Journal of Marketing · 2007 · 305 citations

, , +15

1–5 of 159

Authors

346

  1. JD
    John Dawes

    University of South Australia, Australia

    7 publications · 137 citations

    7

    h-index

  2. BS
    Byron Sharp

    University of South Australia, Australia

    5 publications · 212 citations

    5

    h-index

  3. GT
    Giang Trinh

    University of South Australia, Australia

    5 publications · 105 citations

    5

    h-index

  4. AS
    A. S. C. Ehrenberg

    London Business School, United Kingdom

    3 publications · 79 citations

    3

    h-index

  5. YW
    Yoram Wind

    University of Pennsylvania, United States

    3 publications · 220 citations

    3

    h-index

1–5 of 346

Institutions

194

  1. University of South Australia

    Adelaide, Australia

    11 h-index

    30 publications

    620 citations

  2. The University of Adelaide

    Adelaide, Australia

    4 h-index

    5 publications

    113 citations

  3. University of Science and Technology of China

    Hefei, China

    3 h-index

    7 publications

    764 citations

  4. London South Bank University

    London, United Kingdom

    3 h-index

    4 publications

    141 citations

  5. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    4 publications

    690 citations

  6. Boston University

    Boston, United States

    2 h-index

    2 publications

    115 citations

  7. Universidad de Murcia

    Murcia, Spain

    2 h-index

    4 publications

    188 citations

  8. Universidad de Zaragoza

    Zaragoza, Spain

    2 h-index

    5 publications

    610 citations

1–8 of 194

Venues

  1. Journal of Marketing Research

    10 publications · 1.3K citations

    10

    h-index

  2. Journal of Retailing and Consumer Services

    9 publications · 1.1K citations

    9

    h-index

  3. European Journal of Marketing

    EJM · 6 publications · 166 citations

    6

    h-index

  4. Journal of Business and Industrial Marketing

    5 publications · 120 citations

    5

    h-index

  5. Journal of Business Research

    JBR · 5 publications · 211 citations

    5

    h-index

1–5