Concepedia

Brand Share Forecasting

Brand Share Forecasting is a market share forecasting method that specifically quantifies the anticipated proportion of total market sales or volume attributable to a particular brand over a defined future period, distinguished from broader market-level forecasts by its focus on individual brand performance within competitive sets.

6

Publications

532

Citations

12

Authors

8

Institutions

Publications per year

2017–2026

0

Parents

Publications

6

Measuring brand power: validating a model for optimizing brand equity

Woon Bong Na, Roger Marshall, Kevin Lane Keller · Journal of Product & Brand Management · 1999 · 166 citations

, , +12

Use of Consumer Panels for Brand-Share Prediction

John H. Parfitt, Becky Collins · Journal of Marketing Research · 1968 · 143 citations

, , +17

Use of Consumer Panels for Brand-Share Prediction

J. H. Parfitt, Becky Collins · Journal of Marketing Research · 1968 · 79 citations

, , +17

Using an artificial neural network trained with a genetic algorithm to model brand share

Kelly E. Fish, John D. Johnson, Jeffery G Blodgett · Journal of Business Research · 2002 · 60 citations

, , +13

The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods

Mike Brennan, Don Esslemont · 1994 · 60 citations

, , +16

1–5 of 6

Authors

12

  1. BC
    Becky Collins

    TRC Companies (United States), United States

    2 publications · 222 citations

    2

    h-index

  2. JH
    J. H. Parfitt

    1 publications · 79 citations

    1

    h-index

  3. KL
    Kevin Lane Keller

    Dartmouth College, United States

    1 publications · 166 citations

    1

    h-index

  4. JG
    Jeffery G Blodgett

    University of Mississippi, United States

    1 publications · 60 citations

    1

    h-index

  5. RM
    Roger Marshall

    Auckland University of Technology, New Zealand

    1 publications · 166 citations

    1

    h-index

1–5 of 12

Institutions

8

  1. Arkansas State University

    Jonesboro, United States

    1 h-index

    1 publications

    60 citations

  2. University of Mississippi

    Oxford, United States

    1 h-index

    2 publications

    120 citations

  3. Dartmouth College

    Hanover, United States

    1 h-index

    1 publications

    166 citations

  4. Decision Sciences (United States)

    Fort Walton Beach, United States

    1 h-index

    1 publications

    60 citations

  5. Pusan National University

    Busan, South Korea

    1 h-index

    1 publications

    166 citations

  6. Nanyang Technological University

    Singapore, Singapore

    1 h-index

    1 publications

    166 citations

  7. TRC Companies (United States)

    Lowell, United States

    1 h-index

    1 publications

    143 citations

  8. Kenwood (United Kingdom)

    Havant, United Kingdom

    1 h-index

    1 publications

    143 citations

1–8 of 8

Venues

  1. Journal of Marketing Research

    2 publications · 222 citations

    2

    h-index

  2. Journal of Product & Brand Management

    1 publications · 166 citations

    1

    h-index

  3. Journal of Business Research

    JBR · 1 publications · 60 citations

    1

    h-index

  4. International Journal of Research in Marketing

    IJRM · 1 publications · 24 citations

    1

    h-index

1–4