Concepedia

Mike Brennan

MB

22

Publications

666

Citations

16

H-Index

1982

Active since

Affiliations

Massey University(Current)

Mike Brennan is an author at Massey University specializing in consumer research, marketing, and survey methodology.

Top concepts

Consumer ResearchMarketingSurvey MethodologyBusinessCustomer SatisfactionBehavioral Decision MakingStatisticsEconomicsManagementConsumer Choice

Publications per year

1982–2009

22

Publications

22

The Behavior of Respondents, Nonrespondents, and Refusers Across Mail Surveys

Mike Brennan, Janet Hoek · Public Opinion Quarterly · 1992 · 61 citations

Behavioral Decision Making, Consumer Research, Sampling Technique +20

The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods

Mike Brennan, Don Esslemont · 1994 · 60 citations

Test data generation and feasible path analysis

Robert Jasper, Mike Brennan, Keith Williamson et al. · 1994 · 59 citations

Mathematical Programming, Engineering, Computational Testing +15

Survey-Based Experimental Research via the Web: Some Observations

Mike Brennan, Nathan Rae, Mathew Parackal · 1999 · 48 citations

Miscellany: The Effect of a Monetary Incentive on Mail Survey Response Rates: New Data

Mike Brennan · Market Research Society Journal · 1992 · 45 citations

Economics, Public Policy, Survey (Human Research) +15

Rows per page

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